Global Tradeshow Leader uses Vovici to Optimize New Market & Exposition Launches

Diversified Business Communications Relies on Vovici to Gauge Market Interest, Uncover Attendee Preferences, and Capture Feedback to Ensure Show Success

March 4, 2010

Dulles, VA – March 4, 2010 – Vovici, the leading provider of Voice of the Customer and enterprise feedback management (EFM) solutions, today announced that Diversified Business Communications, the leading events, publications and eMedia company, has leveraged Vovici to optimize attendee and exhibitor satisfaction for new exposition launches.

In June of 2009, Diversified was evaluating whether to launch a new Asian seafood exhibition in Hong Kong — an active market with much competition. "Launching a new show can be a risky investment, and we wanted to be confident in our decision and maximize the opportunity for success. Without Vovici, it would have taken us weeks to make phone calls and conduct interviews, and then we would have only captured a few dozen data points," estimates Katie Clark, manager of customer insights and analytics with Diversified. To gauge market interest, Diversified used Vovici to build a single survey that was then translated into five languages, including Chinese which they had never done before.

In June 2009, Diversified was evaluating whether to launch a new Asian seafood exhibition in Hong Kong — an active market with much competition. "Launching a new show can be a risky investment, and we wanted to be confident in our decision and maximize the opportunity for success. Without Vovici, it would have taken us weeks to make phone calls and conduct interviews, and then we would have only captured a few dozen data points," estimates Katie Clark, manager of customer insights and analytics with Diversified. To gauge market interest, Diversified used Vovici to build a single survey that was then translated into five languages, including Chinese which they had never done before.

"Vovici not only saved us months of time and money spent, the solution gained us access to a treasure trove of timely insights about where our customers are doing business, and their interest in doing business in China," says Clark. "It can take a long time for a new show to gain traction. The insights the Vovici survey gave us will significantly reduce ramp time for a new show like the Asian Seafood Exposition — we are looking forward to hosting a wildly successful show in September."

Diversified produces award-winning tradeshows, publications and eMedia initiatives that connect, educate and strengthen business communities. Known for leading international tradeshows across many industries, Diversified believes that in today’s uncertain market conditions, it is more important than ever to bring business communities together. "The Vovici platform plays a critical role in our ability to understand hot buttons within our industries, and then deliver the information and experiences that help our clients navigate today’s challenges," says Clark. "Due to the ease of creating and deploying powerful surveys using Vovici, we are able to generate actionable insights for every aspect of our shows," Clark adds.

Diversified produces award-winning tradeshows, publications and eMedia initiatives that connect, educate and strengthen business communities. Known for leading international tradeshows across many industries, Diversified believes that in today’s uncertain market conditions, it is more important than ever to bring business communities together. "The Vovici platform plays a critical role in our ability to understand hot buttons within our industries, and then deliver the information and experiences that help our clients navigate today’s challenges," says Clark. "Due to the ease of creating and deploying powerful surveys using Vovici, we are able to generate actionable insights for every aspect of our shows," Clark adds.

About Diversified Business Communications
Diversified Business Communications, based in Portland, Maine, US provides information and market access through face-to-face events, magazine publishing, and online resources on four continents. Diversified serves a number of industries including: seafood, food service, natural and organic, commercial marine, and business management. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada. For more information, visit www.divbusiness.com.

About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.

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