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Saturday, March 13, 2010
Engaging Your Target Audience Using Social Media presented by STC WDC Chapter
11:30 AM - 2:30 PM
Venue:
Marriott Metro Center
775 12th St NW
Washington, DC
Come hear Bob Burns, lead blogger for the Transportation Security Administration (TSA), discuss how the TSA uses social media to engage the public. In addition, you will learn ways you can use social media to support your organization's mission and best practices for implementing your social media strategy.
Learn how to implement an effective social media strategy and celebrate with the Society for Technical Communication Washington, DC chapter competition committee! Network with fellow technical communicators, web gurus, content strategists, and other business professionals!
In this entertaining and example-driven presentation about social media, you will learn:
- How the Transportation Security Administration (TSA) uses social media to improve communication and debunk myths
- How social media can support your organization’s mission and assist in decision-making
- Best practices for implementation of a social media strategy
The TSA blog was launched in 2008 with the intent of demystifying airport security processes and debunking myths by providing simple, non-bureaucratic explanations of why TSA does what it does to keep the traveling public safe. Curtis "Bob" Burns, best known as "Blogger Bob," is the manager and the primary voice of the blog, and he is supported by other TSA employees who also contribute with posts and responses to comments. Since its inception, the blog has provided a forum for open and transparent discussion between TSA and the public on a wide range of topics including the "why" behind security procedures, information on new policies, and myth busting of media and blog stories. Since its launch, the blog has received over 1 million hits.
About the Speaker
Curtis "Bob" Burns, also known as "Blogger Bob", joined the Transportation Security Administration’s (TSA) Office of Public Affairs in 2008 to manage the TSA blog. Prior to working on the blog, Bob worked for 5 years with TSA at Cincinnati-Northern Kentucky International Airport and served in a number of positions including Supervisor, Trainer, Training Coordinator, Operations Watch Officer and Behavior Detection Officer. Bob also served as the Vice Chairman on TSA’s first National Advisory Council – a group representing TSA’s frontline workforce in discussions with TSA leadership on security and workplace issues.
Lunch
Included in your registration is a plated lunch with salad, entree, and dessert.
Agenda
11:30 Check-in and annual competition entry display
12:00-12:45 Plated lunch
12:45-1:00 Introduction
1:00-2:00 "Engaging Your Target Audience Using Social Media"
2:00-2:10 Best of Show and Best Student Entry presentations
2:10-2:30 Competition awards celebration
Registration
http://stcwdcseminarandcelebration.eventbrite.com/
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