|
|
|
Thursday, April 01, 2010
Social Media Practical How To's: Connecting the Mission to Social Media Training Symposium
7:30 AM - 4:30 PM
Venue:
The City Club at Columbia Square
Washington, DC
Learn how competitions, blogs, YouTube, Facebook and other social media tools are being integrated into communication and mission strategies and how to create outcome based success measures.
The Open Government Directive asks Agencies to increase citizen participation opportunities but efforts must be tied to strategic objectives in order to receive funding. Learn how to link mission objectives to social media efforts in this day long training symposium.
A training symposium focused on strategic planning, relevant content, understanding online audience and measuring success for federal executives, managers and support staff and contractors who supervise, plan, implement or review social media efforts in government.
Rated EXCELLENT by past attendees
Key Topics Covered on April 1st:
- How the CDC, Smithsonian, TSA, NOAA, the Army, and USDA are linking their social media efforts to mission goals and objectives
- How Army created Apps for the Army, a competition to spur innovation modeled on AppsforDemocracy .
- How to create blogs which engage the public and link to your overall mission.
- How agencies are integrating social media marketing campaigns with other communication efforts.
- How online communities can assist your agency in accomplishing its mission during crises and natural disasters.
- How to gage success based on outcome-based measures .
- Understanding the structure of online audiences and to leverage the structure to achieve your objectives.
- How to leverage Youtube to engage the public and stimulate deeper interest in your agency's mission and messaging.
- How to understand different audiences on Facebook, Twitter and YouTube and how your approach must be different for each to achieve success.
Register - Space is Limited
View the full agenda
Export to Outlook
Related Events:
|